Brand Finance has announced the results of the 13th Turkey’s Most Valuable Brands survey. According to the world’s leading independent brand valuation and strategy consultancy, İnci Akü’s brand value has risen by 48 per cent.

Brand Finance, the world’s leading independent brand valuation and strategy consultancy, has announced its Turkey’s Most Valuable Brands list. Global energy expert İnci Akü shone once again on this regular annual survey of brand strength and value. Sector leader İnci Akü has risen by 48 per cent in brand value; Turkey’s most valuable battery brand now stands at 72 in the Most Valuable 100 Brands ranking.

‘We are the innovation leader of the sector’

In his announcement, Cihan Elbirlik, Director of the İnci GS Yuasa Executive Board, says, ‘We are delighted by the rise on the Turkey’s Most Valuable Brands list, and honoured to be named as the most valuable brand in our sector. Now exporting to over 80 countries in six continents our global energy expert İnci GS Yuasa continues to grow. Thanks to our consumer-oriented approach and trailblazing technologies, we never stop improving. The refreshed İnci Akü designs announced in 2019 and the new Maxim A Gorilla product range alongside services such as the 444 5 258 (AKÜ) car battery call line, E-Warranty, and six months’ free roadside cover are some of our innovations that validates our position as the pioneer in the sector. Our focus on brand communication is to reinforce consumer trust and loyalty. Today’s results are an indication that we are on the right track.’

The total value of the most valuable 100 Turkish brands in 2020 reached US$24.6 billion, a rise of 24% year-on-year.